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Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1302

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Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

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Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

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Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

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Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

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PIH: Trendy sprzedaży w sklepach małoformatowych w listopadzie 2017 r.

Wiadomości

PIH: Trendy sprzedaży w sklepach małoformatowych w listopadzie 2017 r.

Środa, 13 grudnia 2017
Jak wynika z danych CMR, w listopadzie 2017 r. obroty sklepów małoformatowych do 300 m2 były o 9,0% niższe niż w październiku, a liczba transakcji zmniejszyła się w tym czasie o niemal 12%. Wzrosty zaraportowano natomiast w ujęciu rok do roku – w porównaniu z listopadem 2016 r. obroty sklepów małoformatowych zwiększyły się o 8%, a liczba wydanych paragonów była wyższa o 2% - podała Joanna Chilicka z Polskiej Izby Handlu.
W porównaniu z październikiem br. większość kategorii odnotowała w ostatnim miesiącu spadek sprzedaży zarówno pod względem liczby transakcji, jak i wartości sprzedaży, ale duży wpływ na to miały dwa listopadowe święta, w które handel jest mocno ograniczony. Nieco częściej niż w październiku klienci sklepów małoformatowych sięgali po typowo jesienne kategorie, takie jak herbaty czy wina grzane. Jesienią zwykle zmienia się asortyment w sklepowych zamrażarkach – kurczy się oferta lodów, a ich miejsce zajmują inne mrożonki, co znajduje odzwierciedlenie w danych sprzedażowych. W listopadzie 2017 r. liczba paragonów z gotowymi daniami mrożonymi była o 9% wyższa niż październiku, a liczba zaraportowanych transakcji zakupu mrożonych warzyw i owoców zwiększyła się o 4%.
 
Wyraźny wzrost wartości sprzedaży w porównaniu z listopadem 2016 r. wynika w dużej mierze ze wzrostu cen żywności. Klienci sklepów małoformatowych więcej niż przed rokiem wydali nie tylko na masło i jajka, ale też m.in. na mleko czy śmietanę – ta ostatnia kategoria odnotowała wzrost wartości sprzedaży o 12%, mimo iż liczba paragonów, na których się pojawiała, pozostała na niemal takim samym poziomie jak w listopadzie 2016 r.
 
W ostatnim miesiącu wzrosła zarówno liczba transakcji, jak i wartość sprzedaży alkoholu, który odpowiada za jedną czwartą obrotów sklepów małoformatowych. Częściej niż przed rokiem na paragonach pojawiały się m.in. wódki czyste (wzrost liczby transakcji o 12% w ujęciu rdr) i smakowe (wzrost o 17%), a także piwo. Lepiej niż  przed rokiem radziła sobie również inna ważna dla tego formatu kategoria – papierosy, którym nie zaszkodziły ani rosnące ceny, ani wprowadzenie nowych opakowań obrazujących skutki nałogu. Jak wynika z danych CMR, w listopadzie 2017 r. klienci sklepów małoformatowych kupili o 3% więcej opakowań papierosów niż przed rokiem.
 
Średnia wartość transakcji w sklepach małoformatowych do 300 m2 w listopadzie 2017 r. wyniosła 14 zł, czyli o prawie 6% więcej niż w listopadzie 2016 roku i o niemal 3% więcej niż w październiku br.
 
Sklepy małoformatowe do 300 m. obejmują: małe sklepy spożywcze do 40 m2, średnie sklepy spożywcze 41-100 m2, duże sklepy spożywcze 101-300 m2 oraz specjalistyczne sklepy alkoholowe.



źródło: pih.pl


tagi: PIH, Polska Izba Handlu, trendy sprzedaży, ,


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