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POLOmarket kupuje kolejne nowe naczepy chłodnicze

Wiadomości

POLOmarket kupuje kolejne nowe naczepy chłodnicze

Środa, 10 kwietnia 2019
Największa polska sieć supermarketów POLOmarket sfinalizowała zakup kolejnych 10 naczep chłodniczych 3 osiowych o ładowności 33 palety każda. Inwestycja o wartości blisko 3 mln zł jest kolejnym etapem konsekwentnie realizowanego procesu wymiany całej własnej floty sieci.
Zakupione naczepy zostały skonfigurowane z podzespołów wyprodukowanych przez międzynarodowych liderów na indywidualne zamówienie sieci POLOmarket. Naczepy dostarczyła firma Schmitz Cargobull, agregaty chłodnicze do naczep firma Carrier, natomiast windy rozładunkowe pochodzą z firmy BAR Cargolift. W naczepach zastosowano najnowsze rozwiązania zapewniające bezpieczeństwo, a w szczególności świeżość produktów dostarczanych do sklepów. Nowoczesne naczepy spełniają także wysokie standardy bezpieczeństwa w ruchu drogowym.

- Termika nowych naczep gwarantuje nam dowiezienie towaru do sklepów w odpowiedniej temperaturze. Jest to element kluczowy w obrocie produktami ultra świeżymi. Dzięki nowoczesnym naczepom gwarancja świeżości oraz wysokiej jakości naszych produktów, którą tak bardzo cenią sobie nasi Klienci, będzie jeszcze większa – mówi Jarosław Brudnicki, Dyrektor Zakupów w POLOmarkecie.

Własna flota samochodowa, oprócz funkcji transportowych jest także skutecznym nośnikiem reklamy.

- Wszystkie nowe naczepy zostały obrandowane logotypem naszej sieci. Takie działanie to dodatkowa promocja i zwiększanie świadomości marki wśród naszych Klientów. Samochody przewożące towary pomiędzy zaplanowanymi wcześniej placówkami, pojawiają się w wielu miejscach – w większych i mniejszych miejscowościach, na autostradach czy parkingach, a więc wszędzie tam, gdzie mogą znajdować się nasi potencjalni Klienci - dodaje Jarosław Brudnicki, Dyrektor Zakupów w POLOmarkecie.

Obecna inwestycja we flotę transportową stanowi kontynuację rozpoczętych w ubiegłym roku inwestycji w transport i logistykę. Dla przypomnienia, w ubiegłym roku sieć POLOmarket zakupiła 14 zestawów ciężarowych typu tandem za kwotę bliską 12 mln zł. Stworzenie i zarządzanie flotą transportową stanowi duże wyzwanie dla każdej sieci i wymaga poniesienia ogromnych kosztów inwestycyjnych.



tagi: POLOmarket, naczepy chłodnicze ,


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