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ETi rozpoczyna współpracę z agencją UM

Z rynku FMCG

ETi rozpoczyna współpracę z agencją UM

Poniedziałek, 15 kwietnia 2019
ETi European Food Industries rozstrzygnęło przetarg na dom mediowy. Za planowanie i zakup mediów w ramach prowadzonych działań promocyjnych odpowiedzialna będzie agencja UM z globalnej grupy IPG Mediabrands.
ETi European Food Industries to producent takich słodyczy jak czekoladowe batony Wanted, popularne pianki marshmallow z herbatnikiem Puf czy intensywnie czekoladowe wafle Dare. Przetarg, który zakończył się w marcu, wygrał dom mediowy UM. Będzie odpowiadał za planowanie i zakup mediów w ramach promocji wszystkich produktów z portfolio ETi w Polsce.

- Budowanie świadomości marki wśród konsumentów jest naszym priorytetem jako nowego gracza na polskim rynku. Działania reklamowe są bardzo ważnym punktem naszej strategii inwestycyjnej w Polsce, dlatego bardzo cieszymy się, że będziemy mieć wsparcie doświadczonego partnera jakim jest dom mediowy UM – komentuje Magdalena Słomczewska-Klimiuk, Product Portfolio Manager ETi w Polsce.

Jak mówi Marcin Dec, CEO w grupie IPG Mediabrands w Polsce, do której należy UM wspaniałym wyzwaniem dla agencji jest rozwijanie biznesu klienta. Tym bardziej jeśli jest to marketer, który stosunkowo od niedawna jest na naszym rynku i prowadzi działalność w tak konkurencyjnym segmencie jak słodycze. - Jesteśmy bardzo szczęśliwi i zmotywowani do wspierania ETi w osiąganiu celów biznesowych – dodaje Marcin Dec.

Pierwszą wspólną kampanią będzie promocja czekoladowych batoników Wanted. W ramach dotychczasowych inwestycji reklamowych ETi promowało już marki Wanted oraz Puf m.in. w telewizji, prasie, a także podczas akcji specjalnych w kinach Cinema City.

Agencja mediowa UM (dawniej Universal McCann) zajmuje się pełną obsługą działań reklamowych. Jest częścią grupy IPG Mediabrands, w ramach której blisko współpracuje ze specjalistycznymi jednostkami, takimi jak m.in.: Mediabrands Studios (branded content) oraz Mediabrands Analitycs. Wśród klientów agencji UM są m.in.: Grupa PZU (PZU, Link 4), Grupa Bakoma, Orkla Care, Media Saturn Holding oraz Grupa OLX.

O ETi European Food Industries w Polsce

Producent wyjątkowych słodyczy w segmentach czekolad, herbatników, ciast i ciasteczek oraz przekąsek schłodzonych. Działalność operacyjną w Polsce firma rozpoczęła w marcu 2018 roku. Obecnie w jej polskiej ofercie znajdują się m.in. czekoladowe batony Wanted, herbatniki z pianką marshmallow ETi Puf, wafle w gorzkiej czekoladzie Dare, puszyste ciastka Adicto, herbatnik oraz czekoladowe pandy dla dzieci Petito. Produkty ETi są dostępne w ponad 40 krajach na całym świecie, a w Turcji, skąd pochodzi firma, stanowią 40% całego rynku w segmencie wypieków. W 2017 roku ETi zanotował ponad 1.3 miliarda USD przychodów ze sprzedaży.

ETi dzisiaj:
  • 45 marek
  • 300 produktów
  • 7500 pracowników
  • 8 fabryk, w tym jedna w Europie – w Rumunii
  • Ponad 1,3 miliarda USD przychodu
  • Lider rynku tureckiego w kategorii wypieków z 40% udziałem w Turcji
  • Drugi największy gracz w kategorii czekolady w Turcji
  • Obecność w ponad 40 krajach


fot: etietieti.com


tagi: ETi European Food Industries, agencja UM ,


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