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Goplana ogłasza konkurs kulinarny #Let’s Bake!

Z rynku FMCG

Goplana ogłasza konkurs kulinarny #Let’s Bake!

Poniedziałek, 16 września 2019
16 września wystartował konkurs konsumencki „#Let’s Bake!” marki Goplana, adresowany do pasjonatów wypieków i pięknych zdjęć. Akcja, która potrwa do 7 października, ma na celu inspirację do kulinarnych odkryć z wykorzystaniem słodyczy marki. Działania wesprze kampania w internecie i komunikacja w punktach sprzedaży.
Aby wziąć udział w konkursie, wystarczy zakupić dowolne produkty Goplany (np. czekoladę, ciastka Jeżyki czy batony Goplana Break) i użyć je do przygotowania deseru, wypieku lub słodkiej przekąski. Przepis wraz ze zdjęciem gotowego dzieła należy zgłosić na stronie www.goplana.pl/konkurs. W puli nagród znalazły się miksery planetarne i vouchery na zakupy.

Akcja potrwa do 7 października br. i będzie szeroko komunikowana w kampanii digitalowej oraz w punktach sprzedaży na dedykowanych standach. Goplana zaplanowała także współpracę z wybranymi blogerami kulinarnymi.

Za koncepcję i realizację konkursu odpowiada agencja Lookin’Good. Media do kampanii zakupił Pure Play. Działania PR realizuje Kolterman Media Communications.

Regulamin akcji na www.goplana.pl/konkurs.
Producent: Colian sp. z o.o.



tagi: Colian , Goplana , konkurs kulinarny , #Let’s Bake! ,


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