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PGS umacnia pozycję na rynku detalicznym i planuje akwizycje

Wiadomości

PGS umacnia pozycję na rynku detalicznym i planuje akwizycje

Środa, 22 stycznia 2020
Sieć franczyzowa Polska Grupa Supermarketów (PGS) planuje dalszy rozwój i utrzymanie obecnego tempa przychodów w 2020 roku. Dziś pod parasolem PGS funkcjonuje ponad 600 placówek, należących do prywatnych przedsiębiorców. W 2020 PGS chce rosnąc poprzez rozwój organiczny jak i przejęcia sklepów wcześniej pracujących pod innymi markami. Już w styczniu br PGS przyłączył 57 nowych sklepów. W ciągu najbliższych 3 lat PGS może dołączyć ok. 100 placówek w kraju.
- Dziś coraz bardziej powszechny staje się trend zakupów convenience, blisko domu, od znanego producenta i sprzedawcy. Kliencie coraz częściej pytają o produkty BIO. Dlatego też staramy się bardzo umacniać pozycję „bliskiego” sklepu – podkreśla Michał Sadecki, prezes Polskiej Grupy Supermarketów.
 
Nie oznacza to, że sieć - znana polskim konsumentom z takich marek jak Top Market, Delica i Minuta8– rezygnuje z większych sklepów. Top Market planuje otwarcie w tym roku flagowego marketu o powierzchni ponad 1000 m2 w nowo powstałej Galerii Otwockiej. Placówka ta ma być wyznacznikiem nowego standardu i nowej identyfikacji sieci, która – po 15 latach – zmieniła swoje logo. To jedna z kilku inicjatyw prezesa Sadeckiego, który obchodzi swoje 17-lecie pracy. To właśnie zmiana logo wszystkich placówek staje się strategicznym celem PGS w 2020 roku i będzie kontynuowana przez 2021.
 
Marki własne    

Rok 2020 ma również stać się okresem zwiększonej dynamiki poszerzania portfolio produktowego marki Spiżarnia Dworska. Obok dotychczasowych alkoholi i produktów gotowych, mają znaleźć się wędliny i nabiał – wszystko od lokalnych, polskich producentów. Celem PGS jest poszerzenie i promocja produktów BIO, marek własnych – tak, aby na koniec 2020 stanowiły one ok. 15% przychodów Grupy.
Bliska współpraca z polskimi producentami żywności –wędlin, nabiału, owoców, warzyw – od dawna zapowiadana była przez PGS. Teraz sieć przechodzi do czynów, zacieśniając współpracę z W tym celu PGS z lokalnymi producentami na Mazurach i na Podlasiu.    

PGS nie zapomina o marce O… Dobre, Pewne, Twoje! Aktualnie oferta obejmuje ponad 200 produktów różnych kategorii, w tym m.in. napoje, makarony, kasze, ryż, dżemy, sosy, żywność w puszkach.
 
- Na konkurencyjnym rynku musimy wychodzić na przeciw oczekiwaniom klientów. Klienci muszą wiedzieć, że znajdą w sklepie szeroki katalog podstawowych artykułów w cenach porównywalnych do dyskontowych, dlatego rozwijamy ofertę wysokiej jakości produktów marki własnej – dodaje M. Sadecki.
 
Obecnie za około 50 proc. sprzedaży sklepów w sieci odpowiada asortyment, którego zakup od producentów i dostawców oferuje centralny magazyn PGS. Ponad 9 proc. obrotów stanowią produkty pod marką własną — od artykułów spożywczych, chemicznych, higienicznych i przemysłowych po alkohol. Około 30 proc. sprzedaży generują produkty od lokalnych dostawców.
 
Współpraca z partnerami
 
PGS od kilku lat wypracował model współpracy z partnerami – przedsiębiorcami prowadzącymi sklepy – pozwalający na elastyczne dopasowanie do regionalnej specyfiki oraz oczekiwań klientów. PGS wspiera właścicieli sklepów w zakresie marketingu, negocjacji cenowych z producentami (zaopatrzenie większości sklepów pochodzi z magazynu centralnego PGS), przy zachowaniu swobody dla franczyzobiorcy przez realizacji zakupów towarów ze źródeł własnych.
 
- Oferujemy narzędzia i wsparcie finansowe z tytułu realizacji wspólnej polityki handlowej. Celem jest umożliwienie przedsiębiorcom poprawy rentowności prowadzonej działalności. Służy temu platforma zamówień z magazynu centralnego, system dystrybucji oraz inwestycje w nowe technologie, mi.in. wprowadzany system kas samoobsługowe – podkreśla prezes PGS.



tagi: PGS, rynek detaliczny, akwizycje, Polska Grupa Supermarketów,


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