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Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

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Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

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Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

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Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

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Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

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Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

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Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

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Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

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Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

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Ponad połowa Polaków tankuje raz w miesiącu. I raczej robi to przy okazji

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Ponad połowa Polaków tankuje raz w miesiącu. I raczej robi to przy okazji

Poniedziałek, 24 lutego 2020
Ponad połowa Polaków tankuje tylko raz w miesiącu, najczęściej wracając ze szkoły lub z pracy bądź jadąc na większe zakupy. Zaledwie garstka nie łączy wyjazdu po paliwo z załatwianiem innych spraw. Zdecydowana większość ankietowanych jest gotowa pokonać dodatkowo tylko 500 metrów, aby przy okazji uzupełnić bak. Natomiast niecała połowa z nich może przejechać tyle samo z domu do stacji, żeby specjalnie napełnić zbiornik. Tak wynika z ogólnopolskiego badania, przeprowadzonego przez platformę UCE RESEARCH i firmę technologiczną Proxi.cloud.
Raz na miesiąc

Z badania wynika, że większość Polaków tankuje swoje pojazdy raz w miesiącu – 56%. Dwa razy wskazało 21% respondentów, trzy razy – 11%, a częstsze wizyty na stacjach – 5%. Natomiast rzadziej niż raz na cztery tygodnie zadeklarowało 4% ankietowanych. Dr Jakub Bogucki, Analityk Rynku Paliw z portalu e-petrol.pl, uważa, że częstotliwość uzupełniania baku w osobówkach zależy głównie od sposobu wykorzystywania samochodu. I wbrew pozorom, niekoniecznie ma związek z poziomem cen paliw.

– Fakt, że ponad połowa pytanych posiadaczy samochodów osobowych tankuje swoje auta raz w miesiącu, wynika z typowego wykorzystywania ich do przemieszczania się każdego dnia. Właściciele pojazdów to najczęściej ludzie pracujący, którzy codziennie jeżdżą z domu do firmy i z powrotem. W zdecydowanej większości pojemność baków pozwala im średnio przez miesiąc nie uzupełniać paliwa – komentuje Adam Grochowski, analityk z firmy technologicznej Proxi.cloud.

W opinii Urszuli Cieślak, Dyrektor Marketingu w BM Reflex, to, ile razy w miesiącu kierowca tankuje, wynika zarówno z ilości przejeżdżanych kilometrów, jak i z kwoty pieniędzy przeznaczanej jednorazowo na paliwo. Może być tak, że właściciel pojazdu bywa na stacjach dosyć często, ale jednak nie uzupełnia baku do pełna.

– Natomiast fakt, że raptem 4% właścicieli pojazdów tankuje je rzadziej niż raz na miesiąc, mówi o tym, jak niezwykle potrzebną rzeczą jest samochód osobowy. Można zatem wnioskować, że aż 96% ankietowanych używa pojazdu regularnie. Zdecydowana mniejszość nie korzysta z niego na co dzień – dodaje Adam Grochowski.

Raczej przy okazji

Najwięcej badanych tankuje samochód, wracając ze szkoły lub z pracy – 43%. Mniej osób robi to, jadąc na duże zakupy – 32%. Niewielu ankietowanych zajmuje się tym w drodze do szkoły lub pracy – 8%. Tylko 7% wybiera się specjalnie z domu na stację. Dr Bogucki uważa, że moment wybierany na tankowanie ma ścisły związek ze sposobem organizacji czasu.

– To jest dość logiczne i przewidywalne, że Polacy mają dużo więcej czasu na uzupełnianie paliwa, wracając z pracy lub ze szkoły niż jadąc tam. Rano z reguły panuje pośpiech, co nie sprzyja wykonywaniu dodatkowych czynności, nawet tak prostych jak tankowanie. Świadczą o tym też inne badania, które wykazały, że newralgicznym momentem na stacjach paliw są godziny pomiędzy 14.00 a 16.00, a więc odpowiadające powrotom – stwierdza Krzysztof Zych, analityk z firmy doradczej UCE GROUP LTD.

Z kolei ekspert z portalu e-petrol.pl wyjaśnia, że tankowanie samochodów w drodze na większe zakupy jest związane lokalizacją stacji benzynowych tuż przy centrach handlowych. To zachęca konsumentów do łączenia ww. czynności i pozwala im nie marnować czasu na załatwianie obu spraw oddzielnie.

– Wyraźnie widać, że tankowanie samochodu najczęściej odbywa się przy okazji. Konsumenci nie mają czasu na to, aby specjalnie wychodzić z domu i jechać na stację benzynową. Dlatego tylko 7% to praktykuje. Kolejnym czynnikiem jest ekonomia. Specjalny wyjazd tylko po paliwo zwiększa koszt jego zakupu. A to przestaje być opłacalne – zauważa ekspert z Proxi.cloud.

Góra 500 metrów

Aż 64% badanych jest gotowych pokonać dodatkowo tylko 500 m, aby przy okazji zatankować swój pojazd. Natomiast nieco większą odległość, tj. 500-1000 m, zadeklarowało 11%. Z kolei 1500-2000 m wskazał zaledwie 1%. Właściwie nikt z właścicieli samochodów nie przejechałby więcej niż 2000 m w ww. celu. Tylko 3% nie zwraca na to uwagi, a 17% respondentów nie potrafi tego określić.

– Zakup paliwa to czysta ekonomia. Nie ma sensu jechać po nie dalej niż 1-2 km, bo stacji wokół jest tak dużo, że wcale nie trzeba tego robić. Ponadto koszty tankowania są wszędzie w miarę podobne i sens dłuższego wyjazdu dalej mija się z faktycznym celem, patrząc na to z puntu widzenia opłacalności. Co więcej, dzisiaj kalkuluje się też czas. A dodatkowo przejechane kilometry z pewnością go generują – podkreśla Krzysztof Zych.

W ocenie analityka z Proxi.cloud, badanie ewidentnie wykazało, że Polacy niechętnie nadkładają zbędnej drogi. Nawet krótka odległość jak na samochody osobowe, tj. powyżej 500 m, stanowi dużą barierę. Świadczy to o tym, że właściciele pojazdów niechętnie je tankują na stacjach oddalonych od uczęszczanych dróg i własnych posesji. Nie chcą tracić większej ilości czasu oraz pieniędzy na dojazdy. Wyniki tej ankiety powinny dać mocno do myślenia koncernom paliwowym.

– Warto też zauważyć, że 20% respondentów nie potrafi określić, ile drogi może nadłożyć, aby zatankować swój pojazd. A to oznacza, że jeszcze sporo osób nie zwraca na to uwagi bądź nie uważa tego za istotną kwestię. I są to raczej klienci niezbyt lojalni wobec marek paliwowych. Działają w sposób nieprzemyślany – mówi ekspert z UCE GROUP LTD.   

Jak wykazało badanie, 45% respondentów jest gotowych pokonać odcinek 500 m z domu do stacji, żeby specjalnie pojechać i zatankować. 21% wskazało 500-1000 m, 14% – 1000-1500 m, 7% – 1500-2000 m, a tylko 3% – powyżej 2 km. Z kolei 8% nie zwraca na to uwagi, a 2% nie wie, jak określić taką odległość. Jak podkreśla Urszula Cieślak, większy odsetek ankietowanych zwraca uwagę na wygodę i czas, dlatego wybiera tankowanie przy okazji.

– Deklarowane odległości w tym wypadku są już większe niż podczas tankowania przy okazji. I raczej wynika to z tego, że stacje benzynowe zwykle są oddalone od skupisk domów, a znajdują się przy drogach między nimi a centrami miast bądź przy trasach wylotowych. Dodatkowo już od paru lat tego typu placówki są otwierane na przedmieściach. Z tego powodu respondenci deklarują możliwość pokonania większego dystansu, aby specjalnie zatankować – podsumowuje Adam Grochowski.

Badanie zostało wykonane przez UCE RESEARCH (platformę analityczno-badawczą, należącą do brytyjskiej spółki UCE GROUP LTD.) we współpracy z firmą technologiczną Proxi.cloud. Działania były prowadzone od 1 do 15 lutego 2020 roku w najbliższym otoczeniu 86 stacji paliw, znajdujących się w 16 województwach, w tym w 34 dużych miastach oraz 16 średnich i mniejszych miejscowościach. Do ankiety dopuszczono wyłącznie te osoby, które na wstępie rozmowy zadeklarowały, że posiadają własny samochód osobowy i są odpowiedzialne za jego tankowanie. Odpowiedzi udzieliło 1002 respondentów. Wśród nich było 43% kobiet i 57% mężczyzn, w wieku od 18. do 65. roku życia.


tagi: motoryzacja, paliwo,


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