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SERTOP – Gdzie kupuje się serki topione?

Z rynku FMCG

SERTOP – Gdzie kupuje się serki topione?

Poniedziałek, 23 listopada 2020 HURT & DETAL Nr 11/177. Listopad 2020
Troska o zdrowie sprawiła, że Polacy mocno ograniczyli częstotliwość robienia zakupów, na rzecz większego, niż dotychczas koszyka zakupowego. W kupowanych produktach „na zapas” znalazły się także serki topione.
Gdzie Polacy kupują serki topione? „Okazuje się, że najczęściej i najchętniej nasi konsumenci sięgają po nasze produkty w lokalnych, osiedlowych sklepach spożywczych, blisko swojego domu. Powodem tego jest wygoda i oszczędność czasu, a także troska o zdrowie najbliższych i ograniczenie ryzyka związanego z koronawirusem” – mówi Aneta Będkowska, Marketing Manager w Sertop sp. z o.o.

Dlaczego akurat małe sklepy? Bo to właśnie w nich zazwyczaj znajduje się najwięcej polskich produktów i polskich producentów, a patriotyzm gospodarczy to mocno wyróżniający się obecnie trend, podobnie jak sprzedaż online, która szybuje w górę.


tagi: SERTOP , serki topione , nabiał , produkty mleczarskie , sprzedaż , handel , konsument , rynek spożywczy ,


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