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Marcelina Zawadzka w kampanii „25 lat lodów Grand”

Kampanie i Promocje

Marcelina Zawadzka w kampanii „25 lat lodów Grand”

Piątek, 01 kwietnia 2022
Lody Grand obchodzą w tym roku 25-lecie istnienia na rynku. W związku z jubileuszem tej kultowej linii lodów premium marki Koral, 1 kwietnia wystartowała specjalnie przygotowana, szeroko zakrojona kampania reklamowa, której twarzą będzie Marcelina Zawadzka.
Spoty reklamowe lodów Grand z udziałem prezenterki, aktorki i modelki z tytułem Miss Polonia emitowane będą od 1 kwietnia do końca lipca w najpopularniejszych stacjach TV. Oprócz tego akcja marketingowa obejmowała będzie intensywne działania w Internecie, sferze digital – video, display Google Ads i Facebook Ads, a także w radio, kinach, w obszarze OOH/DOOH oraz licznych projektach BTL.

Dodatkowo, Ambasadorka będzie promowała linię lodów Grand za pośrednictwem swojego wysokozasięgowego profilu na Instagramie.

Link do wideo: https://www.youtube.com/watch?v=EtLaIArj1xw

Tegoroczną, jubileuszową nowością jest Grand Pavlova – lody bezowe z bezami i wkręconym sosem truskawkowym w białej czekoladzie. Dołączą one do znanych i ulubionych przez konsumentów od lat smaków Grand Chocolate i Grand Vanilla.

Za pomysł, kreację i stworzenie spotu reklamowego odpowiada Film Grupa -Wojtek Wojtczak, koordynację współpracy z ambasadorką w obszarze SM oraz obsługę kampanii ads firma Koral powierzyła obsługującej ją od lat w digitalu agencji Veneo.



tagi: Marcelina Zawadzka , kampania , 25 lat lodów Grand , Lody Grand , lody Koral , rynek spożywczy , sprzedaż handel , konsument , FMCG , produkty spożywcze , nowości , przemysł spożywczy ,


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