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Więcej warzyw w nowych sosach Łowicz!

Kampanie i Promocje

Więcej warzyw w nowych sosach Łowicz!

Czwartek, 28 kwietnia 2022
Marka Łowicz prezentuje sposób na więcej warzyw w posiłku - to sosy Łowicz 8 warzyw. W nowej kampanii ponownie wykorzystano znaną aranżację hitu Backstreet Boys, w której tekst piosenki przekazuje hasło kampanii “Więcej warzyw jedz, 8 warzyw jedz!”.
Ważnym elementem każdego posiłku powinna być odpowiednia ilość warzyw, ale nie zawsze mamy czas, aby o nią zadbać. Nowa kampania Łowicza w śpiewający sposób zachęca do sięgania po sosy 8 warzyw, pełne wyrazistego smaku i naturalnych składników. Sosy są dostępne w dwóch wariantach – 8 warzyw po prowansalsku i 8 warzyw po śródziemnomorsku.

Spot telewizyjny o długości 30” i 15” ponownie wykorzystuje dobrze znaną konsumentom aranżację utworu “Everybody” zespołu Backstreet Boys z dopasowanym tekstem o sosach 8 warzyw. Oprócz kampanii w telewizji, marka przygotowała dedykowany spot do kanału digital: YouTube, Display, Tik Tok, Social Media oraz sześciosekundowy spot na ekrany bankomatów.

Obejrzyj spot digital: https://www.youtube.com/watch?v=RquhCoyQrk8

Agencja reklamowa: spot TV – 2012, spot digital - Brainbox
Dom mediowy: Starcom



tagi: sosy Łowicz , kampania , rynek spożywczy , sprzedaż , handel , konsument , przemysł spożywczy , Więcej warzyw jedz , 8 warzyw jedz ,

Wiadomości


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Auto


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Gospodarka


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