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Princessa w nowej odsłonie
Informujemy, że rozpoczęliśmy przyjmowanie zgłoszeń do 8. edycji konkursu: Złote Innowacje FMCG & Retail. Aby zgłosić produkt - kliknij na baner i wypełnij formularz.

Nowości

Princessa w nowej odsłonie

Czwartek, 08 sierpnia 2013 Autor: Maja Święcka,
Od maja na sklepowych półkach odnaleźć można odmieniony wafelek PRINCESSA od Nestlé. PRINCESSA zyskała nowe logo oraz nowoczesne opakowanie. Od teraz dominującym i przyciągającym wzrok kolorem na opakowaniach wszystkich wariantów jest kolor niebieski, silnie, od lat, kojarzony z marką. Pojawiły się również rysunki kobiecych sylwetek, nadające opakowaniu bardziej dynamiczny i nowoczesny charakter oraz apetyczne wizualizacje smaków.

Zmieniona została nazwa większego formatu wafelka z Maxi na Longa, która w bardziej kobiecy sposób podkreśla długą przyjemność.

Celem wszystkich zmian jest wzmocnienie wizerunku marki, odróżnienie jej od konkurencji, zwiększenie widoczności na półce oraz lepsze dopasowanie do preferencji konsumentów. PRINCESSA dostępna jest w 3 smakach: kokosowym, mlecznym i orzechowym.

tagi: princessa , Nestle , wafelek ,

Wiadomości


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Auto


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Gospodarka


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