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ZGARNIJ PYSIOKUBEK - Promocja i kampania telewizyjna marki PYSIO
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ZGARNIJ PYSIOKUBEK - Promocja i kampania telewizyjna marki PYSIO

Wtorek, 06 maja 2008
Marka Pysio (Agros Nova) rozpoczęła promocję konsumencką. Do rozdania ma 250 000 unikalnych  Pysiokubków. Mechanizm promocji skonstruowano zgodnie z regułą „instant-win". Każdy, kto zakupi cztery małe (poj. 300 ml) lub dwie duże butle (poj. 985 ml) Pysia, dowolnego smaku, może otrzymać jeden z kolekcji trzech Pysiokubków (czerwony, zielony lub żółty). Ponadto w niektórych sklepach wielkopowierzchniowych (super i hipermarketach) pojawią się specjalne zestawy promocyjne z prezentem od Pysia. W zestawie znajdują się dwie duże oraz jedna mała butelka Pysia oraz Pysiokubek.

Promocja trwa do momentu wyczerpania się nagród w sklepie i obejmuje wybrane placówki handlowe na terenie całego kraju.

 

Akcję komunikuje kampania telewizyjna, która w tym tygodniu rozpoczęła się w stacjach ogólnopolskich oraz kanałach dziecięcych. 30-sek. spot reklamowy  został przygotowany przez agencje DDB Warszawa oraz DRAFTFCB + AD FABRIKA. Animacje wykonał Platige Image.

 

Poza reklamą telewizyjną akcję wspierają działania trade-marketingowe w punktach sprzedaży.

tagi: pysio,promocja pysio ,

Wiadomości


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Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

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Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

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