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Czekolady Wawel w nowych opakowaniach

Kategorie produktów

Czekolady Wawel w nowych opakowaniach

Czwartek, 15 października 2015 HURT & DETAL Nr 10/116. Październik 2015
Czekolady Wawel w nowych, odświeżonych opakowaniach pojawią się jesienią na półkach sklepowych w całej Polsce.
Marka postawiła na umocnienie swojej pozycji w kategorii czekolad i rozpoczęła intensywne działania marketingowe oraz wizerunkowe, promujące ofertę tabliczek. Nowy spot telewizyjny nawiązuje do obietnicy marki „Wawel. Radość wyzwala”, a jego emisję zaplanowano od połowy października 2015 r. Zintegrowane działania marketingowe obejmują także konkurs konsumencki (www.wawelradoscwyzwala.pl), kampanię reklamową w internecie, spot radiowy oraz materiały POS w sklepach.

www.WAwel.com.pl


tagi: Wawel , czekolada , nowe opakowania ,


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