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Spółdzielnia Mleczarska Ryki świętuje 90. lat działalności

Z rynku FMCG

Spółdzielnia Mleczarska Ryki świętuje 90. lat działalności

Czwartek, 12 maja 2016 HURT & DETAL Nr 05/123. Maj 2016
Z tej okazji prezentuje ser dedykowany osobom aktywnym fizycznie, nową szatę graficzną opakowań oraz etykiet, a także kompleksową kampanię reklamową.
Spółdzielnia Mleczarska Ryki znana jest ze swoich wieloletnich tradycji serowarstwa, ale pomimo tego, firma stawia na rozwój i nowoczesność. Spot reklamowy opowiada historię wielopokoleniowej rodziny, której w pięknych chwilach codziennego, aktywnego życia towarzyszą wspólne, zdrowe posiłki. Spot jest emitowany na antenach TVP i grupy TVN. Kampania to również outdoor w największych miastach Polski, spoty radiowe oraz kampania reklamowa w internecie i działania w social mediach, w tym fan page Era Dobrego Sera. Metamorfozę przeszła również szata graficzna opakowań produktów.

W ramach programu „Aktywni na serio” przedstawiciele SM Ryki uczestniczą w maratonach i innych imprezach biegowych, a wszyscy częstowani są serami z firmowego stoiska.


tagi: Spółdzielnia Mleczarska Ryki , aktywni na serio , sery ,


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