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Superbrands - kolejny wyróżnienie na koncie Iglotex SA

Z rynku FMCG

Superbrands - kolejny wyróżnienie na koncie Iglotex SA

Poniedziałek, 18 lipca 2016
Firma Iglotex SA otrzymała tytuł Created in Poland Superbrands 2015/16 w kategorii: ŻYWNOŚĆ / owoce i warzywa.
Wyróżnienie to jest efektem szeroko zakrojonych konsumenckich badań rynku w Polsce, pozawalających na poznanie i zrozumienie układ sił w poszczególnych kategoriach produktowych. Organizacja Superbrands Polska, przyglądają się szeroko rynkowi, uwzględniając wszystkie istotne marki w każdej z badanych kategorii. Do tworzenia pierwotnej listy marek angażowani są eksperci i dziennikarze branżowi, a także co roku przeprowadzane są pilotażowe badanie rynku umożliwiające konsumentom dopisanie dodatkowych marek do listy. Badanie konsumenckie jest kluczowym elementem Procesu Certyfikacji Superbrands oraz Created in Poland Superbrands. Celem Procesu Certyfikacji Superbrands jest wyłonienie najsilniejszych marek konsumenckich na polskim rynku. Więcej szczegółów można znaleźć na stronie: http://superbrands.pl/



źródło: iglotex.pl

tagi: Iglotex SA , wyróżnienie , Created in Poland Superbrands ,


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