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Nowa szata graficzna opakowań linii wyrobów Mazurski Smak od SM MLEKPOL.

Nowości

Nowa szata graficzna opakowań linii wyrobów Mazurski Smak od SM MLEKPOL.

Środa, 22 lutego 2017
– Przeprowadziliśmy badania jakościowe, z których wynika, że konsumenci oczekują jednoznacznych skojarzeń formy z treścią - stąd też Mazurski Smak jest jeszcze bardziej mazurski. Grafika nawiązuje do czystych, zielonych terenów Polski, które przywołują beztrosko spędzony czas i naturalny świeży regionalny produkt. Takie są właśnie wyroby mleczarskie Mazurski Smak. – mówi Ewa Gromadzka, kierownik marketingu SM MLEKPOL w Grajewie.
Kubki, klinki i folie linii produktów Mazurski Smak są bardziej nowoczesne także dzięki  intuicyjnemu kodowi kolorystycznemu poszczególnych wariantów tłuszczowych, co zdecydowanie ułatwia zakupy.

– Zależało nam na podkreśleniu kategorii produktu. Opakowanie są jeszcze bardziej czytelne. Logo Mazurski Smak zyskało nowoczesny sznyt, zmieniliśmy proporcje umieszczanych na opakowaniu oznaczeń dzięki czemu zyskaliśmy przejrzystość. Szata graficzna jest spójna a nowa architektura  porządkuje informacje. – dodaje Ewa Gromadzka, kierownik marketingu SM MLEKPOL w Grajewie.

Pierwsza w  nowych opakowaniach pojawi się w sklepach śmietana Mazurski Smak 18%. Najprawdopodobniej już w marcu dołączą do niej twarogi Mazurski Smak w klinkach.



tagi: SM MLEKPOL , Mazurski Smak , opakowania ,

Wiadomości


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Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Auto


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Gospodarka


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