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Bruce Willis twarzą polskiej wódki
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Bruce Willis twarzą polskiej wódki

Piątek, 24 kwietnia 2009
Firma Belvedere planuje ekspansję wódki Sobieski na arenie międzynarodowej. W  ciągu trzech lat chce wejść do pierwszej trójki najpopularniejszych wódek na światowym rynku. Kampania promująca nowe przedsięwzięcie ruszy już w kwietniu. Jej twarzą będzie gwiazdor Bruce Willis.

Aktor, znany z filmów takich jak m.in.„ Szklana pułapka", podpisał czteroletni kontrakt, który opiewa, jak nieoficjalnie dowiedziała się Rzeczpospolita, na kwotę 16 mln dolarów.

 

Kampania reklamowa intensywnie przeprowadzana będzie m.in. w Hiszpanii, Francji, krajach bałtyckich, na Ukrainie oraz w Chinach, czyli tam, gdzie produkt zostanie dopiero wprowadzony na rynek.

 

tagi: bruce willis , wódka , sobieski ,

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