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Lubella Pełne Ziarno znika, bo ma nowy, lepszy smak!

Nowości

Lubella Pełne Ziarno znika, bo ma nowy, lepszy smak!

Piątek, 26 lipca 2019
W niewyjaśnionych okolicznościach znika makaron Pełne Ziarno… Prawda wychodzi na jaw w najnowszej kampanii marki! Spoty oraz billboardy prosto z filmowych thrillerów rozwiązują tę zagadkę.
Lubella jako ekspert od zbóż i lider w kategorii makaronu stale ją rozwija. Przykładem jest perspektywiczny segment makaronów pełnoziarnistych, w który marka niezmiennie inwestuje. W nowej kampanii widzimy efekty ostatniej zmiany w smaku, który teraz jest bardziej delikatny.

„Znikające Pełne Ziarno” to zaskakująca kampania przedstawiająca trzymające w napięciu historie różnych bohaterów. Wszystkie łączy tajemnicze zniknięcie makaronów Lubella Pełne Ziarno. Zagadkę za każdym razem wyjaśnia jeden znaczący fakt – Pełne Ziarno ma nowy, lepszy smak! Tę istotną zmianę łatwo zauważyć…, gdy makaron znika w mgnieniu oka z talerza.

Kampania obejmuje spoty w kinach, działania outdoorowe oraz digitalowe.
Odkryj, dlaczego Pełne Ziarno znika…:
https://www.youtube.com/watch?v=szTz_nRnQxI
https://www.youtube.com/watch?v=V95EDEHAo7k
https://www.youtube.com/watch?v=ROMKSRDMu60
Agencja reklamowa: GPD
Dom mediowy: Starcom



tagi: Lubella Pełne Ziarno ,

Wiadomości


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Auto


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Gospodarka


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