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Diamant – słodkie łączy... Wiosną!

Kategorie produktów

Diamant – słodkie łączy... Wiosną!

Środa, 26 lutego 2020 HURT & DETAL Nr 02/168. Luty 2020
Wiosną i przed świętami wielkanocnymi DIAMANT planuje intensywne działania promocyjne, których celem jest przedstawienie gamy cukrów do pieczenia w nowych, atrakcyjnych opakowaniach. Kampania jest elementem nowej strategii komunikacyjnej – „DIAMANT – słodkie łączy”. Działania reklamowe opierać się będą w głównej mierze na digital marketingu (m.in. kampanii banerowej, konkursie konsumenckim i zsynchronizowaną z nimi komunikacją PR i social media, wspieraną zasięgowo przez blogerów). Planowane jest także wsparcie w miejscach sprzedaży w postaci atrakcyjnych standów produktowych oraz reklama w prasie handlowej.



tagi: Diamant , cukier , kampania ,


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