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Blisko 6 mln zup rocznie: Profi zbliża się do 50% udziału w rynku zup gotowych

Kategorie produktów

Blisko 6 mln zup rocznie: Profi zbliża się do 50% udziału w rynku zup gotowych

Sobota, 14 marca 2020 HURT & DETAL Nr 03/169. Marzec 2020
Firma Profi, zajmująca pozycję lidera w branży pasztetów z drobiem posiadając ponad 50% udziału w rynku, powoli zbliża się do równie spektakularnego wyniku w kategorii zup gotowych. Z udziałem na poziomie 48% w roku 2019 firma systematycznie umacnia swoją pozycję wśród producentów zup z półki, które obok pasztetów stanowią jedną z jej najważniejszych kategorii produktowych. Tylko w roku 2019 do sklepów trafiło blisko 6 mln zup gotowych Profi w lekkich opakowaniach typu softpack. Portfolio zup gotowych Profi składa się z siedemnastu inspirowanych polską tradycją kulinarną propozycji. Systematyczne prace nad wzmocnieniem pozycji tej kategorii na rynku objęły między innymi weryfikację ich składu. Obecnie dostępne są one w nowych recepturach bez dodatku barwników i sztucznych aromatów, których miejsce zastąpiły większe ilości warzyw, mięsa, makaronu czy ryżu.
Więcej informacji o produktach Profi na www.profi.pl.


tagi: zupy gotowe , Profi , rynek ,


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