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Monini „Z miłości do oliwy”

Kategorie produktów

Monini „Z miłości do oliwy”

Sobota, 14 marca 2020 HURT & DETAL Nr 03/169. Marzec 2020
Monini Polska startuje z kampanią „Z miłości do oliwy”. Działania obejmą telewizję, kina oraz digital. „Z miłości do oliwy” to autentyczna opowieść o rodzinie Monini, która od trzech pokoleń tworzy oliwy oddając pracy całe serce i umiejętności. Spot został nakręcony w Spoleto w Umbrii, gdzie od 100 lat powstają oliwy Monini. Idea, na której opiera się platforma komunikacji jest prosta i prawdziwa: „Produkty Monini powstają z miłości do oliwy, dzięki czemu konsumenci mają pewność, że dają najbliższym to, co najlepsze”. W reklamie występują m.in. wnuk założyciela Zefferino Monini, który obecnie zarządza firmą i osobiście angażuje się w proces powstawania oliw, a także pracownicy Monini.




tagi: Monini , Z miłości do oliwy ,


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