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Kampania kawy Tchibo Barista

Kategorie produktów

Kampania kawy Tchibo Barista

Sobota, 14 marca 2020 HURT & DETAL Nr 03/169. Marzec 2020
Tchibo Barista, czyli najnowsza pozycja w portfolio Tchibo, to nowa jakość kawy na rynku. Ze względu na wyjątkowy charakter kawy otrzymany w procesie powolnego palenia w tradycyjnych piecach bębnowych, firma chce, aby w 2020 roku o tej pozycji z oferty było naprawdę głośno. Marka ta będzie miała duże wsparcie marketingowe przez większość miesięcy, będzie obecna w telewizji, a także w internecie z rozbudowaną kampanią podkreślającą jej walory. Kampania ta zostanie wsparta również działaniami na poziomie sklepów w postaci degustacji, atrakcyjnych promocji oraz dobrej widoczności produktu na półkach i standach. Szeroko zakrojone działania mają na celu zapoznanie klientów i konsumentów z nową, wysokiej jakości kawą Tchibo Barista.




tagi: kampania , kawa , Tchibo Barista ,


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