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Recycling, upcycling, Bonduelle...czyli puszka niejedno ma oblicze...

Konkursy

Recycling, upcycling, Bonduelle...czyli puszka niejedno ma oblicze...

Poniedziałek, 09 listopada 2020
Lider rynku warzyw apertyzowanych prowadzi obecnie kampanię promocyjną, której celem jest edukacja dotycząca segregacji i przetwarzania metalowych opakowań #prostozpuszki.
Bonduelle, obecny od 28 lat w Polsce, to światowy i krajowy lider produkcji i przetwórstwa warzyw. Firma w swoich działaniach pokazuje, że nie zapomina o ludziach i planecie - wspiera zrównoważone rolnictwo, promuje zdrowe nawyki żywieniowe, angażuje się w lokalne społeczności. Tym razem realizuje kampanię edukacyjną wraz z konkursem dotyczącą recyclingu i upcyclingu metalu.

Konkurs zaczął się od akcji edukacyjnej prowadzonej przez influencerów na Instagramie, którzy podjęli ważny temat recyclingu oraz upcyclingu, czyli przerabiania przedmiotów pozornie bez wartości.  I właśnie upcyclingu dotyczy zadanie konkursowe - firma zachęca konsumentów swoich produktów do udziału w zabawie i podjęcia wyzwania polegającego na nadaniu drugiego życia puszce po produktach Bonduelle. Pomysłów na upcycling puszek jest nieskończenie wiele np doniczka na roślinę, przybornik na długopisy, lampka, świeczka i wiele innych.

Na zwycięzców czekają nagrody a zgłoszenia przyjmowane są do końca listopada.



tagi: Bonduelle , recycling , upcycling , #prostozpuszki , kampania promocyjna , konkurs , opakowania , runek spożywczy , hurt , detal , sprzedaż , handel , artykuły spożywcze ,


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