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Nowa kampania marki Absolut

Kategorie produktów

Nowa kampania marki Absolut

Czwartek, 10 grudnia 2020 HURT & DETAL Nr 12/178. Grudzień 2020
W listopadzie marka Absolut ruszyła z nową kampanią „Nie da się wybrać za dobrze”. Tym hasłem Absolut podkreśla swoje dążenie do doskonałości produktu.
W kampanii marka podkreśla najwyższy poziom intensywności doznań, w analogii do procesu produkcji. Absolut tworzy bowiem wspaniałą wódkę, która z małego miasteczka w Szwecji, Åhus, trafia na stół każdego, kto docenia to, co najlepsze. Za koncept strategiczny i kreatywny oraz za realizację kampanii odpowiada agencja VMLY&R.



tagi: Absolut , wódka , alkohole , kampania , produkty spożywcze , rynek spożywczy , sprzedaż , handl , konsument ,


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