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Happy Meal bez plastikowych zabawek

Z rynku FMCG

Happy Meal bez plastikowych zabawek

Wtorek, 28 września 2021
McDonald’s ogłosił, że do końca 2025 roku plastik ze wszystkich zabawek w Happy Meal zostanie zastąpiony bardziej sprzyjającymi środowisku materiałami – pochodzącymi z recyklingu lub odnawialnych.
Decyzja Ruch McDonald’s wynika z przyjętej przez koncern strategii zrównoważonego rozwoju, którego częścią jest ograniczenie produkcji i wykorzystywania w produktach plastiku. Sieć  wyeliminowała plastik ze słomek wydawanych klientom, stawia także na papierowe kubki (w lodach McFlurry) i materiały pochodzące z recyklingu. Teraz plastik w zdecydowanej większości zostanie wyeliminowany w zabawkach z zestawów dla dzieci Happy Meal.



źródło: raportcsr.pl




tagi: McDonald’s , Happy Meal , plastikowe zabawki , ekologia , recykling , rynek spożywczy , sprzedaż handel , konsument ,

Wiadomości


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Auto


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Gospodarka


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