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Lovela 600 g kolor

Nowości

Lovela 600 g kolor

Środa, 10 marca 2010
Reckitt Benckiser chcąc jeszcze lepiej zaspokajać potrzeby swych konsumentów w styczniu 2010 roku zdecydował się wprowadzić na rynek hipoalergiczny proszek przeznaczony do prania kolorowej bielizny dziecięcej.

Nowa Lovela 600 g do koloru jest już dostępny w dystrybucji na rynku tradycyjnym. Rekomendowana cena sprzedaży to 8.99 zł.

Lovela jest najczęściej kupowaną* marką specjalistycznych, hipoalergicznych** środków do prania ubranek dziecięcych. W ostatnich latach segment proszków do prania kolorowych rzeczy wykazuje kilkukrotnie wyższą dynamikę wzrostu, niż tzw. proszków do białego. Trend ten dotyczy również detergentów w segmencie proszków do bielizny dziecięcej. 

* na podstawie AC Nielsen 2009

** dotyczy proszków oraz mleczek do prania Lovela

(Maja Święcka) 

tagi: Reckitt Benckiser ,

Wiadomości


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Auto


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Gospodarka


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