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Walka z potem

Kategorie produktów

Walka z potem

Piątek, 13 lipca 2007 HURT & DETAL Nr 7 (17) / 2007
Od 2003 roku zauważalna jest tendencja spadkowa udziału sprzedaży dezodorantów w całej kategorii na rzecz rosnącej sprzedaży antyperspirantów. Antyperspiranty mylą się nam często z dezodorantami. Ale to kosmetyki, które działają na zupełnie innej zasadzie. Nie zatykają porów w skórze, a sprawiają, że pocimy się znacznie mniej. Natomiast klasyczne dezodoranty maskują tylko nieprzyjemną woń potu, dlatego mają dość silne zapachy. Z kolei antyperspiranty mogą pachnieć dyskretnie, więc idealnie komponują się z perfumami. Nie zawierają też alkoholu, są bezpieczne dla skóry i rzadko wywołują podrażnienia.

tagi: antyperspiranty,rynek antyperspirantów,walka z potem,pot,przeciwpotowe,kosmetyki ,

Wiadomości


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Auto


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Gospodarka


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