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„Wszystkie jeże nasze są!” – akcja marki Jeżyki

Kategorie produktów

„Wszystkie jeże nasze są!” – akcja marki Jeżyki

Wtorek, 24 września 2024 HURT & DETAL Nr 09/223. Wrzesień 2024
Wystartowała jesienna kampania edukacyjna marki Jeżyki pod hasłem „Wszystkie jeże nasze są”. Jej celem jest podnoszenie świadomości o potrzebach jeży oraz wsparcie Ośrodka Rehabilitacji Zwierząt „Jeżurkowo”.
Akcję komunikuje specjalna, „jeżowa” wersja hitu Majki Jeżowskiej, do której nowe słowa napisał Jacek Cygan. Teledysk do piosenki „Wszystkie jeże nasze są!” można zobaczyć na stronie jezykiciastka.pl, gdzie kliknięcia w ikonkę zwierzątka przyczyniają się do finansowej pomocy fundacji Primum, opiekującej się Ośrodkiem. Akcja, która jest szeroko komunikowana w mediach (telewizja, digital, prasa), oraz w punktach sprzedaży, potrwa do końca października br.



tagi: Jeżyki , rynek spożywczy , sprzedaż , handel , konsument , FMCG , hurt , detal , produkty spożywcze , nowości , przemysł spożywczy , sieci handlowe , sklepy spożywcze ,


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