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Gen Z napędza impuls, Lucatto buduje wartość kategorii

Kategorie produktów

Gen Z napędza impuls, Lucatto buduje wartość kategorii

Środa, 21 stycznia 2026 HURT & DETAL Nr 01/239. Styczeń 2026
Z punktu widzenia hurtu i detalu istotna jest forma zakupu. Produkty Lucatto idealnie wpisują się w decyzje impulsywne – są szybkie w przygotowaniu, czytelne na półce i atrakcyjne wizualnie. Impuls ten wzmacniany jest przez dedykowane wsparcie POS: standy, materiały przypółkowe oraz wyraźną komunikację nowości, co realnie wpływa na zwiększenie widoczności i rotacji w kategorii.
Dodatkowym wsparciem sprzedaży są działania konsumenckie w social mediach, które dla generacji Z stanowią jedno z głównych źródeł inspiracji zakupowej. Stała obecność marki w kanałach digitalowych oraz współprace influencerskie budują świadomość, zachęcają do trialu i przekładają się na powtarzalność zakupów w punkcie sprzedaży. Lucatto w trendach 2026 to marka gotowa na potrzeby nowoczesnego konsumenta i wymagania handlu: łączy smak, prostą recepturę i emocje z realną wartością dla półki, wspierając wzrost całej kategorii przekąsek impulsowych.




tagi: Lucatto , rynek spożywczy , sprzedaż , handel , konsument , FMCG , hurt , detal , produkty spożywcze , nowości , przemysł spożywczy , sieci handlowe , sklepy spożywcze ,

Wiadomości


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Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Auto


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Gospodarka


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