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Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

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Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

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Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method HTML_QuickForm::registerRule() should not be called statically in /__handel_admin/lib/SoftRequired.php on line 66

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Strict Standards: Declaration of HTML_QuickForm_hidden::accept() should be compatible with HTML_QuickForm_element::accept(&$renderer, $required = false, $error = NULL) in /PEAR/HTML/QuickForm/hidden.php on line 34

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

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Wedel rozwija Wedlomaty po sukcesie pilotażu w Warszawie

Kategorie produktów

Wedel rozwija Wedlomaty po sukcesie pilotażu w Warszawie

Wtorek, 23 czerwca 2026 HURT & DETAL Nr 06/244. Czerwiec 2026
Firma Wedel, stawiając na nowoczesne formy dotarcia do konsumentów, uruchomiła pilotażowy projekt automatów vendingowych.
Działające 24/7 Wedlomaty stanęły w prestiżowych lokalizacjach Warszawy – w CH Złote Tarasy oraz przy muzeum Fabryka Czekolady E.Wedel. To innowacyjna odpowiedź na trend „on-the-go" i potrzebę spontanicznych zakupów realizowanych poza tradycyjnym sklepem. Format ten pozwala marce na nowoczesny kontakt z konsumentem w miejscach o wysokiej frekwencji. W maszynach dostępne są zarówno kultowe bestsellery Ptasie Mleczko® i wafelki WW, jak i rynkowe nowości, np. batony Crush. Satysfakcjonujące wyniki pilotażu oraz sprzedaż przewyższająca pierwotne prognozy stanowią dla firmy solidny fundament do rozbudowy tego kanału i sukcesywnego skalowania formatu o nowe punkty sprzedaży.




tagi: Wedel , Wedlomaty , rynek spożywczy , sprzedaż , handel , konsument , FMCG , hurt , detal , produkty spożywcze , nowości , przemysł spożywczy , sieci handlowe , sklepy spożywcze ,


Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 55