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Więcj ryby w Walentynki

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Więcj ryby w Walentynki

Środa, 23 lutego 2011
Od 14 lutego Abramczyk wprowadza na rynek ryby ze zmniejszoną zawartością glazury. Dotychczasowe opakowania 1000 g (750 g produktu netto) zostaną zastąpione opakowaniami 850 g (765 g produktu netto), zaś opakowania 600 g (450 g produktu netto) zostaną zastąpione opakowaniami 500 g (450 g produktu netto). Ceny zmienionych produktów pozostaną na tym samym poziomie lub ulegną zmniejszeniu.

Powyższe zmiany są częścią programu „Dużo Ryby - Mało Wody", w ramach którego Abramczyk Sp. z o.o. przeciwstawia się złej praktyce sprzedaży produktów mrożonych, pokrywanych zbyt dużą warstwą glazury lodowej. Konsekwencją fałszywie pojmowanego interesu klientów jest obecność na półkach sklepowych produktów, posiadających na sobie 25 proc. do niemal 35 proc. glazury lodowej, podczas gdy poziomem zabezpieczającym produkty przed wyschnięciem jest  poziom zaledwie 10- procentowy. 

(maj)

tagi: Abramczyk ,


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