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Nowa odsłona napojów gazowanych marki Hellena
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Nowa odsłona napojów gazowanych marki Hellena

Poniedziałek, 17 grudnia 2012 Autor: Monika Dawiec,
Hellena zmieniła opakowania linii napojów gazowanych. Teraz owocowe smaki: Lime, Orange i Lemon wyróżniają się na sklepowej półce oraz zachęcają do zakupu designerskimi etykietami.
Marka Hellena odświeżyła linię napojów gazowanych. Efektem liftingu etykiet jest bardziej kolorowa, nowoczesna i młodzieżowa odsłona produktów. Wizualizacja owocu w centralnej części etykiety nawiązuje do poprzednich opakowań. Wprowadzono anglojęzyczne nazwy napojów: Lime, Orange, Lemon, będące jednocześnie czytelną komunikacją wariantów smakowych.

Napoje gazowane Hellena są dostępne w butelkach 1,25 l, o kształcie analogicznym do butelki tradycyjnej oranżady. Oferowane w trzech wariantach: Lime, Orange i Lemon, pozwalają cieszyć się smakiem dojrzewających w słońcu cytrusów. Na nowych etykietach znajduje się także informacja o braku sztucznych słodzików w składzie produktów.

Linia napojów gazowanych Hellena to propozycja dla konsumentów, poszukujących orzeźwienia. Tym, którzy preferują bardziej kwaskowy smak, Hellena poleca Lime i Lemon, natomiast zwolennicy słodszych napojów, powinni sięgnąć po Orange.

tagi: Hellena , napoje , gazowane , orange , lemon , lime , Jutrzenka Colian ,


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