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Nowe sosy egzotyczne w kampanii marki Łowicz

Kampanie i Promocje

Nowe sosy egzotyczne w kampanii marki Łowicz

Poniedziałek, 12 października 2015
12 października Łowicz (Agros-Nova) rozpoczyna silną ogólnopolską kampanię reklamową wspierającą tegoroczną nowość – sosy egzotyczne: seczuański, karaibski i arabski. Każdy z nich cechuje się unikalnym na rynku rozwiązaniem – do słoika z sosem dołączona jest nakładka ze specjalnie dobranymi kompozycjami przypraw do mięsa charakterystycznych dla regionu, z którego pochodzi danie.
Kampania telewizyjna będzie emitowana w największych stacjach telewizyjnych i telewizji internetowej VOD.

Za kreację kampanii odpowiada agencja BRANDPLACE, a zakup mediów powierzono MediaCom.

Łowicz od wielu lat jest liderem na rynku sosów w Polsce. W pierwszym kwartale 2015 roku Łowicz jako jedyny gracz markowy odnotowuje wzrosty sprzedaży (Nielsen, udział w sprzedaży wart., total Poland, YTD JUL 2015). Marka, odpowiadając na różne potrzeby klientów, oferuje swoje sosy zarówno w mniejszych, jak i większych słoikach oraz wprowadza innowacyjne warianty smakowe.



tagi: Agros-Nova , Łowicz , sosy egzotyczne , kampania marki ,


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