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Ruszyła kampania reklamowa wody funkcjonalnej Vytautas

Kampanie i Promocje

Ruszyła kampania reklamowa wody funkcjonalnej Vytautas

Piątek, 12 maja 2017
Ruszyła kampania reklamowa wody funkcjonalnej Vytautas (produkowanej przez JSC „Birštono mineraliniai vandenys“ na Litwie). Akcję, realizowaną pod hasłem „Vytautas – pełna minerałów”, przygotowała agencja hi GRUPA, która odpowiada za przygotowanie i wdrożenie strategii komunikacji oraz zakup mediów.
Działania prowadzone są głównie w internecie w formie content marketingu i video wywiadów oraz eventy i sponsoring podczas imprez sportowych. Powstaje również cykl materiałów video, m.in. pokazujący proces produkcyjny, realizowany w fabryce wody Vytautas na Litwie przy współpracy z kanałem Zabiegani.TV .

Kampania potrwa do końca czerwca.  
Vytautas to najstarsza marka wody mineralnej na Litwie i jest najbardziej popularną wodą w Krajach Bałtyckich. Jest butelkowana od 1924 r. Od kwietnia 2013 r. woda dostępna jest także w Polsce i można ją kupić m.in. w delikatesach Piotr i Paweł, marketach Auchan, Carrefour, Simply oraz online w sklepie bdsklep.pl.



tagi: Vytautas , kampania reklamowa , woda funkcjonalna ,


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