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Goplana Toffino z nowym wizerunkiem i kampanią

Kampanie i Promocje

Goplana Toffino z nowym wizerunkiem i kampanią

Poniedziałek, 15 października 2018
Jesienią Goplana Toffino przeszła metamorfozę wizerunkową. Nowe opakowania, nowe produkty w ofercie, a od 15 października silna kampania reklamowa – to kompleksowe działania, realizowane dla marki przez spółkę Colian.
Goplana Toffino to popularne mleczne cukierki toffi z nadzieniem. Aktualna oferta marki obejmuje trzy smaki. Do Toffino Choco dołączyły w ostatnim czasie dwie nowości: Toffino Creamy i Toffino Caramel macchiato.

We wrześniu design całej linii został odświeżony i unowocześniony. Udoskonalone torebki zyskały, między innymi, uszlachetnienia w postaci folii metalizowanej i matowego lakieru. Nowa odsłona Toffino przyciąga uwagę wyrafinowanym stylem i doskonale wpisuje się w aktualne trendy.

Elegancki wizerunek i ten sam, doskonale znany smak to kwintesencja sukcesu marki, dla której od  15  października br. zaplanowano silne wsparcie reklamowe w telewizji (w stacjach tematycznych Polsatu i TVN-u). Dodatkowe działania komunikacyjne są realizowane w Internecie w ramach kampanii online w zasięgowych portalach informacyjnych, na You Tube oraz na platformie VOD.

Kreację i produkcję spotów powierzono agencji Red8, media zakupił dom mediowy Initiative. Za realizację kampanii w Internecie odpowiada Pure Play.

Spot do pobrania tutaj: https://we.tl/t-9ezeIfWPrW



tagi: Goplana Toffino , kampania , Colian ,


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