Strict Standards: Non-static method DB::connect() should not be called statically in /__handel2/config/db.php on line 28

Strict Standards: Non-static method DB::parseDSN() should not be called statically in /PEAR/DB.php on line 520

Strict Standards: Non-static method DB::isError() should not be called statically in /PEAR/DB.php on line 551

Strict Standards: Non-static method DB::isError() should not be called statically in /PEAR/DB.php on line 557

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 29

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1293

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1302

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1475

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1485

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1536

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method xajaxPluginManager::getInstance() should not be called statically, assuming $this from incompatible context in /__handel_admin/lib/xajax.inc.php on line 194

Strict Standards: Non-static method xajaxPluginManager::getInstance() should not be called statically, assuming $this from incompatible context in /__handel_admin/lib/xajax.inc.php on line 624

Strict Standards: Non-static method xajaxPluginManager::getInstance() should not be called statically, assuming $this from incompatible context in /__handel_admin/lib/xajax.inc.php on line 552

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1293

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1302

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1229

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1238

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1154

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1293

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1302

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1475

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1485

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1536

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1293

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1302

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method HTML_QuickForm::registerRule() should not be called statically in /__handel_admin/lib/SoftRequired.php on line 66

Strict Standards: Non-static method HTML_QuickForm_RuleRegistry::singleton() should not be called statically in /PEAR/HTML/QuickForm.php on line 354

Strict Standards: Declaration of HTML_QuickForm_hidden::accept() should be compatible with HTML_QuickForm_element::accept(&$renderer, $required = false, $error = NULL) in /PEAR/HTML/QuickForm/hidden.php on line 34

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method PEAR::isError() should not be called statically, assuming $this from incompatible context in /PEAR/HTML/QuickForm.php on line 603

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1602

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1612

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1629

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1293

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 955

Strict Standards: Non-static method DB::isManip() should not be called statically, assuming $this from incompatible context in /PEAR/DB/pgsql.php on line 323

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 960

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB/common.php on line 1302

Strict Standards: Non-static method DB::isError() should not be called statically, assuming $this from incompatible context in /PEAR/DB.php on line 1288

Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

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Działania społeczne przestają być domeną dużych koncernów

Marketing

Działania społeczne przestają być domeną dużych koncernów

Poniedziałek, 15 kwietnia 2019
Do społecznej odpowiedzialności (CSR) przykłada wagę coraz więcej polskich firm, w tym małych i średnich. Działania takie przekładają się na zaufanie i lojalność klientów, większe zaangażowanie pracowników i lepsze relacje z inwestorami czy dostawcami. Na takie działania postawił ubezpieczyciel Vienna Life. Są one nakierowane przede wszystkim na wsparcie lokalnych społeczności. Firma startuje właśnie z kampanią, która ma zwrócić uwagę na problemy, z jakimi borykają się dzieci oraz opiekunowie świetlic i poradni środowiskowych.
– Rozwój CSR-u w Polsce od wielu lat postępuje bardzo dynamicznie, powstaje coraz więcej programów z zakresu społecznej odpowiedzialności biznesu. Dotyczą one już nie tylko ludzi, lecz także całego otoczenia, środowiska, w którym żyjemy. Bardzo wiele mówi się obecnie m.in. o ekologii. Myślę, że dzięki działaniom CSR-owym jako społeczeństwo będziemy bardziej świadomi, a firmy w pewnym sensie odnajdą w tym sens funkcjonowania na rynku – mówi agencji informacyjnej Newseria Biznes Paweł Ziemba, prezes zarządu Vienna Life TU na Życie S.A. Vienna Insurance Group.

Społeczna odpowiedzialność biznesu (ang. corporate social responsibility, CSR) to filozofia prowadzenia biznesu, zgodnie z którą firma bierze odpowiedzialność za wpływ, jaki wywiera na swoich klientów, pracowników, dostawców i środowisko. Zakłada, że przedsiębiorstwo musi znaleźć równowagę pomiędzy zyskiem a pożytkiem społecznym i realizować swoje cele biznesowe z poszanowaniem środowiska i dbałością o relacje z otoczeniem i różnymi grupami społecznymi, zwłaszcza na poziomie lokalnym.

Taka strategia zarządzania ma wiele korzyści, przede wszystkim buduje pozytywny wizerunek firmy w oczach jej pracowników, klientów i potencjalnych inwestorów. Jak wynika z ubiegłorocznego raportu „CSR w praktyce – barometr Francusko-Polskiej Izby Gospodarczej” – 40 proc. firm zrzeszonych w Izbie, które prowadzą działalność na polskim rynku, ma długofalową strategię CSR. Dla 75 proc. z nich motywacją do działań w tym obszarze było wzmocnienie wizerunku organizacji, ale 1/3 wskazała także na chęć pozyskania klientów i ich zaufania oraz zwiększenie zaangażowania pracowników.

– Dzięki działaniom CSR-owym pracownicy są zdecydowanie bardziej zaangażowani, świadomi funkcjonowania firmy na rynku. Tworzą pewien kolektyw, który się wspiera, któremu łatwiej jest stawiać czoła wyzwaniom i dostają background, który daje im pewność siebie, pomaga przejść przez trudne momenty – mówi Paweł Ziemba.

W Polsce CSR jest obecny od kilkunastu lat i wciąż mocno zyskuje na popularności. Początkowo był domeną dużych przedsiębiorstw, koncernów i oddziałów zagranicznych firm, które przejęły dobre praktyki z centrali. W tej chwili coraz więcej działających w Polsce firm – poza realizacją strategii biznesowej – wdraża projekty z zakresu społecznej odpowiedzialności biznesu. W Polsce CSR jest już ideą rozpoznawalną już na tyle, że przestał być mylony z PR-em, a firmy – inaczej niż jeszcze kilkanaście lat temu – nie postrzegają już takich działań jako elementu marketingu.

Trudno o dokładne dane pokazujące skalę zaangażowania polskich firm w działania CSR-owe. Jednak ostatnie raporty Forum Odpowiedzialnego Biznesu pokazują, że z każdym rokiem jest ono coraz większe. Ubiegłoroczna edycja zgromadziła 1 190 projektów z zakresu społecznej odpowiedzialności i zrównoważonego rozwoju (o 330 więcej niż jeszcze w roku poprzednim), realizowanych przez blisko 180 firm, w tym 50 małych i średnich. To pokazuje też, że CSR przestaje być zarezerwowany tylko dla dużych graczy.

– Działalność CSR tworzy świadomość funkcjonowania spółki oraz świadomość funkcjonowania pracowników w spółce. Poza informacjami codziennymi, związanymi z działalnością firmy, zwracamy też uwagę na to, co dzieje się dookoła nas, na potrzeby, wyzwania, przed jakimi stoi dzisiejsze społeczeństwo. Myślę, że każda firma jest również instytucją, która kształtuje nas jako ludzi, bo spędzamy w pracy znacznie więcej czasu niż w domu. I ważne jest, żebyśmy potrafili przeznaczać też trochę czasu na inne sprawy – mówi Paweł Ziemba.

W ramach społecznej odpowiedzialności przedsiębiorstwa najczęściej angażują się w projekty dotyczące edukacji, ochrony środowiska, wspierania lokalnych społeczności czy rozwoju swoich pracowników. Działania CSR-owe Vienna Life są nakierowane między innymi na wsparcie lokalnych społeczności.

– CSR stanowi istotną część naszego funkcjonowania na rynku. Jesteśmy towarzystwem ubezpieczeniowym, pracujemy z indywidualnymi klientami na co dzień, podnosimy świadomość. Tym bardziej istotne jest dla nas to, żeby prezentować pewne postawy, takie jak empatia, umiejętność wsłuchania się w czyjeś potrzeby, umiejętność rozumienia ludzi. I taką właśnie funkcję również przypisujemy działaniom CSR-owym – mówi Paweł Ziemba, prezes Vienna Life – Od wielu lat firma wspiera różnego rodzaju działania skierowane do środowiska społecznego. Współpracujemy m.in. z domem dziecka, wspierając zarówno dzieci, jak i wychowawców, organizując różnego rodzaju wyjazdy.

– Chcemy dać coś od siebie społecznościom, w których funkcjonujemy. Organizujemy m.in. obozy letnie dla dzieci. W ramach tej inicjatywy każdego lata zapraszamy do Austrii 500 dzieci z 25 różnych krajów, które uczestniczą w obozach, wspólnie się bawią i zbierają doświadczenia. Angażujemy je również w działania społeczne. Do przykładów należą wizyty w domach spokojnej starości, w których uczestnicy obozów dają pokazy taneczne, organizują przedstawienia lub innego rodzaju działania dla osób starszych. Dzieciaki to uwielbiają, dlatego w bieżącym roku obóz zostanie zorganizowany już po raz dziesiąty – mówi Barbara Grötschnig, kierownik ds. sponsoringu Vienna Insurance Group.

Jedną ze sztandarowych inicjatyw jest też  „Dzień Aktywności Społecznej”, w ramach którego pracownik może przeznaczyć jeden dzień roboczy na dowolną działalność realizowaną na zasadzie wolontariatu. W 2017 roku w projekcie wzięło udział w sumie ponad 5 tys. pracowników grupy.

– Wszystkie te działania są dla nas istotne, ale najważniejsze jest okazywanie szacunku naszym partnerom społecznym i promowanie społeczności opartych na zasadach uczciwości i sprawiedliwości we wszystkich krajach, w których działamy – podkreśla Barbara Grötschnig.

W Polsce od ubiegłego roku Vienna Life współpracuje z Powiślańską Fundacją Społeczną, która wspiera rodziny z trudną sytuacją materialną i życiową z warszawskiego Śródmieścia. Pracownicy firmy dzielą się swoją wiedzą i doświadczeniem z podopiecznymi fundacji w ramach warsztatów w świetlicach, organizowanych dla dzieci i młodzieży. W ubiegłym roku brali też udział w licznych akcjach mających na celu wsparcie fundacji i jej podopiecznych. Wolontariusze pomagają m.in. w pracach porządkowych czy działaniach promocyjno-marketingowych. W 2018 roku w działania na rzecz wsparcia Powiślańskiej Fundacji Społecznej zaangażowało się prawie 30 proc. wszystkich pracowników Vienna Life.

– Fundację wspieramy od roku i jest to przedsięwzięcie bardzo ważne, ponieważ angażuje dużą część pracowników. Nie tylko finansowo, ale przede wszystkim poprzez bezpośrednie zaangażowanie, prowadzenie warsztatów, spotkania, różnego rodzaju zbiórki czy rozmowy z dziećmi – mówi Paweł Ziemba, prezes zarządu Vienna Life TU na Życie.

– Firma nagradza pracowników, którzy działają w ramach wolontariatu. W ubiegłym roku zorganizowaliśmy szereg projektów wspierających fundację i jej podopiecznych. Zamierzamy dalej planować takie inicjatywy, które jak najlepiej odpowiadają ich potrzebom, warsztaty, zajęcia integracyjne, pomoc w odrabianiu zajęć domowych czy też wsparcie finansowe albo zbiórki pieniędzy na wakacyjny wypoczynek dla dzieciaków – dodaje Agnieszka Książek, dyrektor ds. marketingu, Vienna Life TU na Życie – Razem z fundacją przygotowaliśmy także kampanię społeczną pod hasłem „Zauważaj”. Dzięki temu przesłaniu chcemy zwrócić uwagę na to, jak ważna jest każda pomoc na rzecz fundacji i jej podopiecznych, żeby dzieci miały zapewnione ciepłe posiłki, godne miejsce do zabawy, do nauki i wypoczynku. Zatrzymajmy się na chwilę i zauważmy problemy społeczności lokalnej.

Głównym celem kampanii „Zauważaj” jest zwrócenie uwagi na problemy, z jakimi borykają się dzieci oraz opiekunowie świetlic i poradni, oraz podkreślenie jak ważna jest pomoc i zaangażowanie innych. Akcja ma też zaakcentować to, że każde dziecko powinno mieć prawo do miłości, uwagi i poczucia bezpieczeństwa. Główny element kampanii to film przygotowany wspólnie z Powiślańską Fundacją Społeczną, którego premiera odbyła się na początku kwietnia. Produkcja w założeniu ma pokazać, na czym polega działalność fundacji, z jakimi wyzwaniami mierzą się pracownicy i jakiej pomocy potrzebują.



źródło: newseria.pl


tagi: CSR, społeczna odpowiedzialność biznesu, kampanie edukacyjne, Vienna Life, wolontariat pracowniczy,


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