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Tak brzmi „Najlepsze ze zboża” Lubelli

Kampanie i Promocje

Tak brzmi „Najlepsze ze zboża” Lubelli

Środa, 11 marca 2020
Lubella przygotowała nową odsłonę swojej kampanii „Najlepsze ze zboża”. Motywem przewodnim są dźwięki powstające w procesie produkcji makaronu i przygotowywania dania. Za pomocą tych dźwięków marka podkreśla najważniejsze dla niej cechy – dbałość o zboże i jakość.
Lubella od kilku lat niezmiennie buduje swój wizerunek jako ekspert w dziedzinie zbóż. Nic dziwnego, że i tym razem to zboża i jakość są tematem przewodnim kampanii. Dźwięki w nowej kampanii tworzą rytm, który prowadzi nas przez opowieść o makaronie: od kiełkującego na polu zboża, aż do chwili cieszenia się pysznym makaronowym daniem. To sprawia, że kampania jest inna, niż wszystkie do tej pory.

Spoty emitowane są w największych stacjach telewizyjnych oraz na platformach VOD. Komunikacja obejmuje także działania w social mediach.

Zobacz i… posłuchaj: https://youtu.be/vuzGNbRkMWo
Agencja odpowiedzialna za kreację spotu: GPD Agency
Dom mediowy: Starcom



tagi: Lubella , „Najlepsze ze zboża” , kampania ,


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