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Vileda wprowadza na rynek nową ściereczkę z mikrofibry w 100% z recyklingu

Drogeria

Vileda wprowadza na rynek nową ściereczkę z mikrofibry w 100% z recyklingu

Środa, 09 czerwca 2021
Nowa ściereczka i opakowanie zostały zaprojektowane tak, aby w praktyce realizować zasady gospodarki w obiegu zamkniętym, jednocześnie spełniając wysokie wymagania, dotyczące wydajności czyszczenia, które użytkownicy kojarzą ze ściereczkami z mikrofibry. Nowe ściereczki składają się w 100% z materiału PET, pochodzącego z recyklingu z plastikowych butelek. Producent zadbał też o ekologiczne, kartonowe opakowanie. Brązowy karton zewnętrzny (eksponowany na półce) został wykonany w ponad 90% z materiałów, pochodzących z recyklingu i nadających się do recyklingu.
Nowy produkt, jako jeden z pierwszych z serii Vileda, został oznaczony nowym oznaczeniem „Love it clean”. Wprowadzenie na rynek nowego produktu jest częścią szerszej inicjatywy firmy, która ma na celu promowanie zrównoważonego rozwoju.



tagi: Vileda , ściereczka z mikrofibry w 100% z recyklingu , drogeria , produkcja , sprzedaż , handel , konsument ,


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