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Marek Moczulski, Prezes Zarządu, Unitop

Komentarz Branżowy

Marek Moczulski, Prezes Zarządu, Unitop

Sobota, 18 grudnia 2021
Cały czas mamy do czynienia z ogromną niepewnością. Nie pomagają zerwane łańcuchy dostaw. Sytuacja nie jest stabilna, a my odczuwamy problemy z transportem morskim, źle na kondycję rynku wpływają niestabilne ceny surowców czy opakowań. Mijający rok był trudny dla całej branży, jednak ta wyszła z niego obronną ręką. Z uwagi na radykalny wzrost kosztów wytworzenia, a co za tym idzie zmian cen produktów na półkach, trudno jest w tej chwili ocenić, na ile to wpłynie na wolumen sprzedaży w poszczególnych kategoriach.
My, jako firma Unitop, cały czas rozwijamy się i wprowadzamy na rynek nowe warianty chałwy oraz sezamków. Naszym zadaniem jest pobudzenie całej kategorii i zachęcenie – szczególnie młodego pokolenia – do spożywania produktów marki Unitop. Mocno rozwijamy się na polskim rynku, ale jednocześnie jesteśmy coraz silniejsi eksportowo. W przyszłym roku na pewno będziemy chcieli docierać do młodszego pokolenia za pomocą nowości produktowych.

Marek Moczulski
Prezes Zarządu
Unitop


tagi: Marek Moczulski , Unitop , rynek spożywczy , sprzedaż , handel , produkcja , konsument , ekonomia , finanse , FMCG , artykuły spożywcze , przemysł spożywczy ,


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