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Złote butelki marki Woolite

Drogeria

Złote butelki marki Woolite

Środa, 12 stycznia 2022
W lutym 2022 na półkach sklepowych pojawią się nowe, złote butelki marki Woolite. Zmiana opakowań nie tylko odświeży wizerunek marki, ale także dobuduje wartościowo kategorię płynów do prania oraz kapsułek.
Pierwsze badania sugerują, że konsumenci pozytywnie podchodzą do nowego designu. Relaunch będzie początkiem nowego rozdania w historii marki Woolite. Dzięki tej zmianie – na półce będzie budowany „złoty brand block”, który zapewni darmowy materiał POSM. Relaunch będzie wspierany poprzez materiały POSM oraz kampanie: digitalową i telewizyjną.



tagi: Woolite , butelki , rynek spożywczy , sprzedaż handel , konsument , przemysł spożywczy ,


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