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Rusza kampania reklamowa marki Gellwe

Kampanie i Promocje

Rusza kampania reklamowa marki Gellwe

Środa, 15 marca 2023
Należąca do FoodCare marka Gellwe rozpoczęła nową kampanię reklamową. Spoty prezentujące jedne z najpopularniejszych produktów Gellwe: Sernik borówkowy, Galaretkę Borówkową i Śnieżkę bitą śmietanę zobaczymy w ogólnopolskich stacjach telewizyjnych (głównych i tematycznych). Marka będzie aktywna reklamowo również w internecie, m.in. w serwisie YouTube.
Za realizację kampanii, w tym za planowanie i zakup mediów, odpowiada agencja mediowa Initiative (Mediabrands).

To pierwsza w tym roku kampania marki Gellwe i jednocześnie kontynuacja ubiegłorocznych działań, realizowanych również przez Initiative (w efekcie wygranego przetargu agencja przedłużyła współpracę z FoodCare nawiązaną w 2022 roku).

Billboard sponsorski przygotowała agencja Plej. Spot wyreżyserował Tomasz Knittel, a producentem jest Papaya Films.

Spot można obejrzeć tutaj: https://youtu.be/NO7y--qGmc4



tagi: Gellwe , kampania reklamowa , FoodCare , rynek spożywczy , sprzedaż , handel , konsument , FMCG , hurt , detal , produkty spożywcze , nowości , przemysł spożywczy , sieci handlowe , sklepy spożywcze ,

Wiadomości


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Auto


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Gospodarka


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