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Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

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Nowa kampania marki Alpro

Kampanie i Promocje

Nowa kampania marki Alpro

Środa, 16 października 2024 HURT & DETAL Nr 10/224. Październik 2024
Marka Alpro wystartowała z nową kampanią promocyjną.
Prowadzone pod hasłem „Roślinnie, zawsze pysznie!” działania mają na celu zachęcenie konsumentów do odkrywania różnorodności i bogactwa smaków, jakie oferują roślinne produkty Alpro. Kampania realizowana jest w przestrzeni digitalowej oraz OOH (out of home), zaś jej głównym bohaterem jest twórca kulinarny oraz autor książek z przepisami – Michał Korkosz, znany jako Rozkoszny. W ramach kampanii promowane są napoje roślinne Alpro oraz roślinne alternatywy dla jogurtu typu skyr. Jej twórcy podkreślają, że włączenie roślinnych alternatyw dla nabiału jest dobrym sposobem na urozmaicenie diety, który nie wpływa negatywnie na jej walory smakowe.



tagi: kampania , Alpro , rynek spożywczy , sprzedaż , handel , konsument , FMCG , hurt , detal , produkty spożywcze , nowości , przemysł spożywczy , sieci handlowe , sklepy spożywcze ,


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