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Milion złotych na zagrożone gatunki

Kampanie i Promocje

Milion złotych na zagrożone gatunki

Środa, 24 września 2025
Marka Żubr już siódmy raz startuje z kampanią, wspierającą zagrożone gatunki zwierząt, przekazując milion złotych na ich ochronę.
Tegoroczne hasło brzmi: „Żubr wspiera zagrożone gatunki i mordka się cieszy”, a głównym bohaterem został bóbr – niedoceniany inżynier przyrody. Tradycyjny, związany z marką żubr ustępuje miejsca na puszkach i butelkach, oddając przestrzeń tym, którzy jej naprawdę potrzebują – zagrożonym gatunkom. W ramach kampanii marka przygotowała cztery spoty telewizyjne oraz dedykowane materiały digital i BTL, w których główną rolę odgrywają zagrożone gatunki – bóbr, ryś, wilk i niedźwiedź. Wiodącym materiałem pozostaje spot z bobrem, który z radością reaguje na pojawienie się Żubra – opiekuna puszczy i sprzymierzeńca zwierząt.



tagi: rynek spożywczy , sprzedaż , handel , konsument , FMCG , hurt , detal , produkty spożywcze , nowości , przemysł spożywczy , sieci handlowe , sklepy spożywcze ,

Wiadomości


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Auto


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Strict Standards: Non-static method DB::isError() should not be called statically in /__handel2/config/db.php on line 51

Gospodarka


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